Participants also include Gwyneth Paltrow, Michelle Phan and Ashley Graham.
Festival season is upon us, and while things still look a little different, YouTube has found a beauty-full way to join in on the fun.
The online video platform has announced its inaugural YouTube Beauty Festival that’s scheduled to premiere May 14.
The virtual festival, hosted by YouTube’s head of fashion and beauty, Derek Blasberg, will be summit-style, bringing together everyone from beauty creators to public figures all in the name of beauty.
On Thursday, YouTube announced that Selena Gomez, Gwyneth Paltrow and Ashley Graham would be added to an already impressive lineup of notables.
The platform initially announced that notable creators such as Michelle Phan, Manny MUA and Patrick Starrr as well as celebrities such as Jessica Alba, Paris Hilton and Pharrell Williams would be present for the beauty-filled affair.
Blasberg told People beauty is one of the strongest and largest communities on YouTube.
After initially imagined as an in-person event in 2020, it was postponed and reimagined as a virtual event for 2021 due to the pandemic.
“This year will be virtual, but we are optimistic that we’ll be in-person next May,” he said.
