‘When I stopped trying to conform to society’s unrealistic standards of beauty, my confidence shifted entirely’: Selena Gomez exclusively opens up as Rare Beauty drops

It’s a wonderful day to be a ‘Selenators’ AKA a Selena Gomez true stan and part of the most loyal fandoms on the planet. Why? Because her beauty line Rare Beauty has just launched in the UK — finally!

Selena’s baby and business venture has been available for fans to enjoy across the pond since autumn last year. So, it’s only fair that her loyal UK fanbase got access to Rare, and that time is now! Rare being a cruelty-free and vegan beauty brand that features an epic diverse range of products from a buildable coverage foundation to highlighters and mascaras, covering your full makeup routine from beginning to end and it’s fair to say we are ecstatic.

Although some critics may say that the celebrity beauty world is already saturated, what can Rare bring to the table that we are yet to see? The global superstar exclusively tells GLAMOUR that she didn’t come to compete with her peers whom she admires, but to join this wonderful beauty community. “Creating this brand was a way to have open conversations around beauty and mental health and can change the industry by breaking down unrealistic standards of beauty together.” says Selena.

With 294 million Instagram followers and counting, Selena Gomez the brand, is a force to be reckoned with, but behind this colossal following and support, Selena Gomez the woman is a 29 year old full of talent and grit, who doesn’t shy away from sharing her own insecurities and her real-life, low-light reels, while carrying deep empathy for those under intense pressures to attain society’s frivolous beauty standards.

Here, she opens up ahead of the launch about her go-to beauty products from the range, her most chaotic beauty blunders, best tips to stopping intrusive thoughts, and much more Rare gems…

What would you say is Rare’s point of difference? And who did you have in mind when making it?

“My hope with Rare Beauty is that we have open conversations around beauty and mental health and can change the industry by breaking down unrealistic standards of beauty together. That’s why launching Rare Impact alongside the brand was so important to me.  We created the Rare Impact Fund to help supply more people with more resources that support their mental health. 1% of all Rare Beauty sales is dedicated to the Rare Impact Fund – and with our launch in the UK, Space NK will be donating an additional 1% of their Rare Beauty sales.”

What was your relationship with yourself and your appearance growing up?

“Being in the public eye from such an early age certainly comes with a lot of pressure. It’s hard to feel comfortable when you feel like everyone is watching, judging, and commenting on the way you look. Self-confidence is still something I work on daily, but when I stopped trying to conform to society’s unrealistic standards of beauty, my perspective entirely shifted.”

Did you ever feel pressure to attain any beauty standards set for women in Hollywood?

“Of course. From the time I can remember, I’ve always felt like I had to be perfect or look a certain way. It took me a long time to realise that I only wanted to be myself – that what made me unique was also what made me beautiful.”

Do you have a trick you could share to help stop intrusive thoughts?

“I’m a big advocate for therapy. I also love to keep sticky notes around my house with positive affirmations. I have a lot of various ones, but “I am enough” is a favourite of mine – I call them “Rare Reminders.”  And taking a scrolling break from social media helps!”

What was your most memorable beauty disaster?

“While I was getting ready for the Met Gala a few years ago, we put on a bit of tanning lotion and it looked beautiful – but as the night went on it kept getting darker and darker. When I sat down, I saw a photo of myself, and it looked completely orange. And here I am at this prestigious event – my first thought was – “I have to get out of here!”

What are your go-to / hero products from the range and why?

“This is always such a hard one! Let’s go with:

Run us through your makeup routine from top to bottom, we need all the details?

“I keep it pretty simple and only use a few products when I’m not filming. I start with a couple of dots of Liquid Touch Weightless Foundation and Liquid Touch Brightening Concealer to even out my skin tone and take away any redness. I follow up with Soft Pinch Liquid Blush and blend it in with my fingers – recently I’ve been loving pairing it with the Positive Light Liquid Luminizer. I’ll finish with the Lip Souffle Matte Cream Lipstick for some colour.”

What beauty / self-care advice do you wish you could give to your younger self?

“I’d tell her that makeup is something to have fun with, but not something you need.  I used to think I needed to wear makeup to feel pretty, and I can definitely say that has changed as I’ve gotten older.”

If your beauty cabinet was on fire, what is one product you’d have to save?

“Oh wow! I guess I’d have to say my moisturiser? Hydrated skin is very important to me – or SPF!”

The honorary English Rose of our hearts has spoken… Lady Selena, can we be your friend?

Rare beauty is available to buy from Space NK online and nationwide from the 22nd February, prices from, £10.

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