Selena Gomez Designs Swimwear Collection for La’Mariette

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Comprised of bikinis, a one-piece swimsuit and stylish cover-ups.

Selena Gomez has linked up with swimwear brand La’Mariette to launch a collection of bathing suits, featuring six different styles in a vibrant print that the “De Una Vez” artist has helped design.

The swim label, co-founded by Gomez’s former executive assistant Theresa Mingus and Morgan Brutocao, unveils the collaboration in an instant film-style campaign fronted by the singer herself. The six-piece range, which includes bikini styles, a one-piece design and swimwear cover-ups, boasts an amethyst “Aura” print that features splashes of bright green and orange.

“It was really fun for us to play around with creating swimsuits because Theresa, Morgan and I love being outside so much,” Gomez said in a press release. “After going through swatches, my favorite color was purple — I wanted to stay away from colors I’m used to, like red and white. Purple felt different for me, and we added pops of color like green and neons here and there. It really becomes your own suit however you wear it.”

The collection offers two different bikini top options, namely the underwired Selena and the triangle-shaped Marie, both designed with a criss-cross tie back and are available to be purchased with matching bottoms. For a bit more coverage, look to the Gracie, the one-piece version of the Selena top. With a sultry low back and a high cut, the bathing suit is ideal for taking you from the city straight to the beach. The final set in the lineup, the Selena sarong and wrap top, serves as stylish coverups. The top can even be utilized as a hair accessory.

The Selena Gomez x La’Mariette swim collection will launch on July 3 at 12 p.m. EST/9 a.m. PST on la-mariette.com.

 

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