Which brings me to our four cover stars: Selena Gomez, Adwoa Aboah, Lily-Rose Depp and Kris Wu. Each has that special something that makes them irresistible to Generation Next. And each has built long-term partnerships with major global fashion brands — including Coach, Chanel and Burberry — aiming to connect with the enormous communities of young people these influencers have attracted on social media platforms, from Facebook and Instagram to Weibo and WeChat.
The single most followed person on Instagram is 25-year-old pop superstar Selena Gomez, who started her career at the age of seven on “Barney & Friends” and matriculated from the Disney school of professional entertainment. Today, Gomez has connected with hundreds of millions of people with the kind of authenticity and vulnerability that was unheard of amongst my own childhood heroes. I caught up with Selena via Facetime, naturally, and got a glimpse inside her fascinating millennial mind.