“Some of my best memories were when I was creating this,” Gomez said of developing Rare Eau de Parfum, dropping on Aug. 7 at Sephora (with early app access on Aug. 6). She’s also introducing Fragrance Layering Balms.
With the debut of its first fragrance, Rare Beauty enters a new chapter. For founder Selena Gomez, it’s personal.
“Some of my best memories were when I was creating this, in our little test tube, when I got engaged, when I got to celebrate my birthday, 32nd birthday,” Gomez said. “It was just something that made me feel like a piece of me. And I wanted everyone to enjoy it. I was hoping that it would embody the place of life that I’m in.”
Gomez is now 33, as of last week. It’s been two years of her life — as a music artist and actor — since she began developing the scent. In that time, yes, she got engaged to Benny Blanco, the American record producer. The two released a collaborative album together, her fourth, “I Said I Love You First.” Gomez also earned her first Emmy nomination as a performer for Outstanding Lead Actress in a Comedy Series for “Only Murders in the Building.” And then there’s the other headline-making milestone: She reportedly ranks among the youngest self-made billionaires in the country.
In the midst of it all, she was quietly testing the fragrance, Rare Eau de Parfum. It drops on Aug. 7 at Sephora (with early app access on Aug. 6), as well as sephora.com, Sephora at Kohl’s and rarebeauty.com, priced at $75 for a 50-ml. bottle. Crafted in France with globally sourced ingredients, the fragrance is cruelty-free, vegan, paraben-free and dermatologist-tested, making it suitable for sensitive skin, according to the brand.
